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    Racing Paddle Boards

    Surf SUP Boards

    Utility | Yoga | All Around

    Inflatable Paddle Boards

    focus sup hawaii

    SINCE 2008

    From SUP surf to race and with everything in between Focus SUP Hawaii designs and distribute the perfect lineup of stand up paddle boards.

    For over a decade we have been playing a leading part in the growing and evolving SUP industry.

    Dedicating our ocean and outdoor lifestyle knowledge to deliver the best paddle boarding experience for paddlers around the world.

    With eyes to the future, we at Focus will strive to be one step ahead in innovation and SUP experience to tens of thousands of stoked paddlers. 

    Customer Testimonial

    So excited i just picked up the paddles!!! They are way lighter than the full carbon starboard ones i have.  Also i can say enough about my rawson 8’8” now that i have caught the wave of my life almost every session!

    Mike

    focus Testimonial

    CUSTOMERS REVIEWS“

    I recently bought an 8'10" Torpedo - Focus Hawaii. After 2 minutes into my first session, I was so stoked on the board. It was still stable enough to were I did not fall off and was able to go down the line pretty fast. It was much easier to maneuvers to catch and ride waves. By my 2nd session I was doing late take offs, last minute wave catching and pulling some nice maneuvers on waves. I have forgotten all about the bigger board I thought I wanted.

    Joel Janc, Lavender Lounge Tea Company

    focus Testimonial

    I bought a Focus 12'6 Turbo. I had been riding another brands 14' and expected by switching to a shorter race board I would lose some speed. I was blown away to find the 12'6 was faster. At 26" wide the stability was still good but the responsiveness and super light weight made a great combo!

    Matt Hartnet

    focus Testimonial

    I had been paddling different boards for a long time, I was not sure which brand would work best for me. Once I got on the Focus 9'6 Smoothie I had found my perfect board. With the ACT construction the board was so light and easy to carry, it has really nice glide for cruising.

    Amy Schumacher