SINCE 2008
From SUP surf to race and with everything in between Focus SUP Hawaii designs and distribute the perfect lineup of stand up paddle boards.
For over a decade we have been playing a leading part in the growing and evolving SUP industry.
Dedicating our ocean and outdoor lifestyle knowledge to deliver the best paddle boarding experience for paddlers around the world.
With eyes to the future, we at Focus will strive to be one step ahead in innovation and SUP experience to tens of thousands of stoked paddlers.