About Us

Focus SUP Hawaii is a stand-up paddleboard brand and wholesale distributor established in 2008. We design and distribute a full range of paddleboards, paddles and accessories to dealers and distributors throughout the USA and internationally.

Our focus is on quality and value, offering a wide range of boards for different paddlers, needs and price points.

We work with a growing network of dealers and distributors. Visit our website to find a Focus SUP dealer near you, or contact us for dealer and international distribution opportunities.