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About Us

Bringing people into the stand-up paddling world have always been our vision.

Focus SUP Hawaii was founded on the basis of Your Life Your SUP. It’s a simple premise that you can paddle wherever you are and Focus will have the right board for you.

Our mission is to design and build the best boards that range from the easiest to paddle, fastest to race and most performing to surf.

For the past 10 years we have been doing just that, through extensive material sourcing, advanced shapes, and a wide range of models,

We have created one of the most diverse lineups that have all you need to get out and paddle.


about Focus SUP