La Jolla, CA- October 15th, 2012- Surf Diva is thrilled to introduce the new line of standup paddle (SUP) boards. Surf Diva will be teaming up withFocus SUP Hawaii to produce these SUP boards.
The Surf Divas are addicted to paddleboarding and therefore, want to fill a niche for women specific paddleboards. Since the first commercial SUP boards were released, Izzy and Coco, co-owners of Surf Diva have been teaching paddleboarding passionately. “I am completely and totally in love with paddleboarding and how it makes me feel during every session” said Izzy Tihanyi. “Whether I am touring or SUP surfing, I want to share that stoke by creating an amazing line of SUP boards as well as instructing and helping to grow the sport”. Surf Diva strives to empower women to build their confidence, strengths and fitness through paddleboarding.
Coco, known as the “Diva” in Surf Diva, is an avid paddleboarder who likes the fact that she can SUP without getting her hair wet. “As female entrepreneurs we decided to take the next step, and create a line of SUP boards for women, by women. Female paddleboarders are on their way to out-numbering men in the water. We’ll just do it with Diva designs and vibrant colors!” said Coco Tihanyi. Surf Diva collaborated with one of the top international shapers/SUP surfers, Nitzan Benhaim and his business partner, Jacob Benzvi- co-Founders of Focus SUP Hawaii- to produce some of the best, and most beautiful SUP boards for women.
“We saw the need for a specialty designed SUP line for women, which is currently a much under-served market” says Jacob Benzvi, CEO and President of Focus SUP Hawaii. “Collaborating with Surf Diva Surf School to develop the Surf Diva SUP allowed Focus SUP Hawaii to make the best SUP boards that were designed by the only company who really knows what women want…”
The SUP boards will be available at all leading surf and SUP shops including Surf Diva Boutique in La Jolla, CA, Viking Surf Shop in Fort Lauderdale, FL, Sports LTD in Woodland Hills, CA and standup Paddlesports in Santa Barbara, CA.
About Surf Diva
Quoted “The Starbucks of surf schools” by Newsweek Magazine, Surf Diva Surf School was founded by Izzy & Coco Tihanyi in 1996. She and her twin sister, Coco, both awarded one of Inc. Magazines “Top 26 Entrepreneurs”, have built the world’s most successful surf school. Surf Diva is considered the reference of women’s surfing in the action sports industry and offers surfing and standup paddleboard (SUP) lessons year-round for women and men, girls and boys. Surf Diva has been featured in top media outlets including, The Wall Street Journal, CNN, Today Show, The Los Angeles Times, O Magazine, Vogue, and MTV. The Surf Diva mission is to teach the sport and spirit of surfing in a fun and encouraging environment. The Surf Diva Boutique, based in La Jolla, has been award Best Beachwear shop in San Diego by NBC A-list for 2007, 2008, 2009, and 2010. The company’s headquarters are in La Jolla, California with operations in San Diego, Costa Rica, and Tavarua, Fiji. For more information, Please visit www.surfdiva.com.
About Focus SUP
Surfing always played a pivotal role in all of their lives and pretty much dictated where they ended up. So, in late 2008, The three surfers made the decision to open Focus Surfboards and produce the boards that they believe in; only the best quality and value. With Nitzan Benhaim in Hawaii, Jacob Benzvi in California and Tal Meirovitch in Israel, they are well positioned to bring the Focus boards to very diverse markets. They started with just three shapes to work with and now the lineup has grown to 24 SUP boards and a full SUP dedicated lineup of accessories. Teaming up with Body Glove, Standup Paddlesports (Santa Barbara, CA) and Surf Diva, brought Focus SUP Hawaii to a worldwide distribution level as a top SUP builder.